My Work

Let’s put words to your purpose

You’re looking for support. Whether you need to bridge a restructuring process, are kicking off a new initiative, or simply have more work than time, you want someone who can step in, absorb your mission and priorities, and deliver results. Here are some of the ways I can help your organization connect with your audiences and expand your reach and impact.

  • Ad copy
  • Audience personas and donor profiles
  • Awareness and engagement campaigns
  • Brand voice and consistency
  • Content calendar development
  • Direct mail letters and postcards
  • Donor engagement and stewardship
  • Email messaging and solicitations
  • Event marketing
  • Executive communications
  • Google Analytics
  • Impact-centered storytelling
  • Internal communications
  • Rapid-response protocols
  • SEO
  • Social media content
  • Strategy partnership
  • WordPress site management

What people are saying

Through varied experiences in academia, educational publishing, and university marketing and development, Kathy honed her expertise in creating copy for the web, social media channels, and direct mail. It’s this diverse and deep background that sets her apart. Perhaps more than any other writer I’ve partnered with, she is finely attuned to questions of audience and medium in addition to matters of tone and aesthetics. Kathy strategically and nimbly adjusts her approach as she moves from one project and channel to another, producing thoughtful work that deeply resonates with its intended readers.

Sandra Shagat | Former supervisor, UCLA

Kathy is an incredible team player. Some people can be resistant to change, but Kathy actively embraces it. Working with Kathy was a refreshing experience because she encouraged and defended new ideas, ultimately producing results that impressed both the client and fellow stakeholders.

Ryan Lombardini | Social media marketing professional

Portfolio

  • Spring Appeal direct mail letter explaining Chrysalis A-B-C approach to client career development, and asking people to donate
  • First of three Spring Appeal emails; focuses on client story
  • Second of three Spring Appeal emails; focuses on client story
  • Third of three Spring Appeal emails; focuses on a donor and board member and his reasons for giving

Chrysalis

Chrysalis is a Los Angeles-based nonprofit focused on removing barriers to employment for underserved populations, with a long-term goal of career development. For their 2026 Spring Appeal, I mapped out a multi-channel donor journey and crafted narratives across direct mail, email, and social media to inspire giving.

In addition, I created rapid-response message protocols, wrote executive communications for both internal and external audiences, and developed donor-centric strategy and copy for a series of emails clarifying the organization’s evolved mission in advance of a rebranding campaign.

  • Philanthropy Forward landing page with links to other content pages, quotes, and links to philanthropy-focused stories on UCLA Newsroom
  • Webpage with slideshow showing donors and statements about importance of giving, as well as copy about that topic
  • Website story about in memoriam scholarship for student who passed away during first year; includes photos of student, family, and friends
  • Web story about gift that endowed a new chair and provided current-use funds for cancer research
  • Webpage describing university philanthropic priorities with links to related stories
  • Webpage with text and slideshow of images showing named spaces on campus
  • Webpage serving as gateway to donor engagement information and opportunities
  • Webpage of donor quotes with illustrative photos of gift impact
  • Webpage describing different donor communities at UCLA and providing links to those webpages
  • Webpage offering a variety of nonmonetary ways to support UCLA

UCLA

Philanthropy Forward, launched in 2020, is UCLA Development’s central website for donor stewardship. As the content manager, I wrote powerful stories of transformation, managed end-to-end content production, and optimized every page to ensure maximum reach.

In collaboration with Annual Giving, I also wrote digital and print messaging for yearly campaigns such as Blue & Gold Challenge and Undergraduate Research Week, solicitation ads in UCLA Magazine, and return-to-campus welcome communications following an 18-month closure due to COVID-19.

If you have an upcoming appeal, a brand refresh, or a critical communication gap that needs filling, I can embed with your team quickly.

Work with me