My Work

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Let’s put words to your purpose

You’re looking for support. Whether you need to bridge a restructuring process, kick off a new initiative, or simply have more work than time, you want someone who can step in, absorb your mission and priorities, and deliver results. Here are some of the ways I can help your organization connect with your audiences and expand your reach and impact.

  • Ad copy
  • Audience personas and donor profiles
  • Awareness and engagement campaigns
  • Brand voice and consistency
  • Direct mail letters and postcards
  • Donor engagement and stewardship
  • Email messaging and solicitations
  • Executive communications
  • Google Analytics
  • Impact-centered storytelling
  • Rapid-response protocols
  • SEO
  • Social media content
  • Strategy partnership
  • WordPress site management

Portfolio

  • Spring Appeal direct mail letter explaining Chrysalis A-B-C approach to client career development, and asking people to donate
  • First of three Spring Appeal emails; focuses on client story
  • Second of three Spring Appeal emails; focuses on client story
  • Third of three Spring Appeal emails; focuses on a donor and board member and his reasons for giving

Chrysalis

Chrysalis is a Los Angeles-based nonprofit focused on removing barriers to employment for underserved populations, with a long-term goal of career development. For their 2026 Spring Appeal, I mapped out a multi-channel donor journey and crafted narratives across direct mail, email, and social media to inspire giving.

In addition, I created rapid-response message protocols, wrote executive communications for both internal and external audiences, and developed donor-centric strategy and copy for a series of emails clarifying the organization’s evolved mission in advance of a rebranding campaign.

UCLA

Philanthropy Forward, launched in 2020, is UCLA Development’s central website for donor stewardship. As the content manager, I wrote powerful stories of transformation, managed end-to-end content production, and optimized every page to ensure maximum reach.

In collaboration with Annual Giving, I also wrote digital and print messaging for yearly campaigns such as Blue & Gold Challenge and Undergraduate Research Week, solicitation ads in UCLA Magazine, and return-to-campus welcome communications following an 18-month closure due to COVID-19.

If you have an upcoming appeal, a brand refresh, or a critical communication gap that needs filling, I can embed with your team quickly.

Work with me