Posts tagged women

As Long As Your Money’s Green . . .

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Money - Savings

. . . does it matter how many X chromosomes you have?

Pinterest is a hot topic, and one of the most newsworthy points is that 97 percent of Pinterest’s Facebook fans are women. So it’s easy for some people to dismiss it.

But Pinterest drives huge amounts of traffic to other sites, and that ultimately means sales. Who buys things? Women. In fact, girltalk points out that women make or influence 85 percent of all purchasing decisions, including over 50 percent of cars, home improvement items, electronics, and other “guy” products.

At the same time, girltalk reports, “91% of women say that advertisers don’t understand them.”

So if women make up just over half the population, and the majority of purchases, what does that say about how good a job advertisers are doing at reaching them?

My advice: Get to know us. Look at who women are, and what they want, and what they do. And don’t dismiss those things because “they’re women.” If you want money, you’re going to have to ask us. Nicely. Because we’re the ones who decide how it gets spent. And as Michael Brito points out, we know how to share information. Make sure we have good information to share about you.

Photo by 401k, via Flickr.

Social Media, Social Change?

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[youtube http://www.youtube.com/watch?v=BT-3I5jg1xg&w=560&h=349]

Lately, we’ve heard a lot about the power of Twitter during revolutions. But what about the effect of social media on other kinds of change?

Manal al-Sherif, a Saudi woman, is counting on the power of social media to change the culture of her country. Simply put, she wants to be able to drive a car–something that religious edicts prohibit women from doing in Saudi Arabia. Al-Sherif and fellow organizers have set up a Facebook page to support their cause, and posted the above video on Facebook and YouTube.

“We have a saying,” she told CNN. “The rain starts with a single drop. This is a symbolic thing.”

So what do you think? Can social media change social mores?

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