So what’s my favorite Super Bowl commercial? It didn’t air this year. And it isn’t Apple’s “1984” commercial, which has never really grabbed me (in spite of my long-standing appreciation for their products). No, it’s something that talked about solving a problem, and did it with the kind of dry humor I like. If you remove the irony, the message could speak to Gen Y today. But the irony is what makes the spot work. And that’s very Gen X, which was definitely the audience they were trying to reach: