Posts tagged Seth Godin

Limiting Yourself Can Boost Creativity

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When I was growing up, my mother would say, “Look at Picasso’s early work. He knew how to paint conventionally. Then he came up with his own style. But the early work tells you that the later work was the result of his talent and vision, not the result of someone who couldn’t paint shapes correctly.”

In college, I had a seminar class led by a professor who would only accept two-page papers. He said that if we couldn’t make and support an argument in that amount of space, we hadn’t focused our topics enough.

A few years later, I worked on a print project that had specific space limitations. The freelancer said, “I can’t be creative if you’re going to be that strict.” I pointed out that all work is done within certain parameters, and that I thought she could do a great job within the ones we had. Lo and behold, she delivered.

I was reminded of all of this as I read Seth Godin’s post about embracing constraints. As he says, “Once you can thrive in a world filled with constraints, it’s even easier to do well when those constraints are loosened.”

There’s a lot of validity to this. Identify your goals and find ways to meet them. If you can do this when your resources are limited, then you’re really developing your skills and thinking creatively about challenges and solutions. If you can create something beautiful by coloring within the lines, you’re going to be much better able to choose how to color outside them.

Depth or Breadth?

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Every crowd starts with one person.

Seth Godin has a great post about audience-building, but I think there’s another step. Seth says you can focus on the person you attract and try to hold their attention, or keep casting about for new attention, and both work.

I think he’s right, but I’d add this: if you (as busker) focus on that one person, someone else will be curious about why they’ve stopped, and they’ll stop. It’s easier to spot two stopped people than one, so more people will be curious.

So although I thought it was corny at the time, I guess maybe there’s some truth to the old Faberge Organics commercial:

[youtube http://www.youtube.com/watch?v=TgDxWNV4wWY&w=425&h=349]

Side note, in the Everything Old is New Again category: Check out that decades-old use of “organic” as a product label!

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