So it’s real: Google+ is open for business–not just with people (using their real names), but with brands as well.

After months of delays, and pulling down the brand pages that first went up, Google has announced that companies, nonprofits, stores, and other organizations can establish pages on the new social network. Now you can +1 all of your favorite brands–once they’ve decided to have a Google+ page, of course. And with Circles, you can organize them in whatever manner you can imagine–just like with the individuals you (presumably) already follow in one form or another.

So now that brands from Angry Birds and the Dallas Cowboys to Save the Children UK and H&M are on Google+, you can find yet another place to interact with your favorite organizations. And those brands have another chance to connect with their customers–and to deal with feedback, good and bad.