Posts tagged QR code
I’ve written about how to use QR codes. I think it’s also important to think about where you’re using them. You want them to be easy to find and identify. What do you think about these approaches?
Simon & Schuster is starting to put QR codes on dustjackets; they’re hoping to drive subscriptions to their newsletters. Thought: If you read print books, are you going to appreciate this? If you read digital books, are you going to see it?
The Metro newspaper chain in Canada is using QR codes to promote their mobile edition. Thought: The micro-newspaper box–or is it nano?–is either adorable or invisible, depending on whether you look there.
Mine Bats puts a QR code on one of the rear doors of their distributors’ vans. Thought: Friends don’t let friends drive while scanning QR codes–but too many of us are already ignoring hands-free legislation, so this is probably smart.
And if you’re looking for some flat-out FAIL when it comes to QR code placement, you may enjoy WTF QR Codes. Don’t try those at home.
Photo by John Lisiewicz
I’ve recently come across a few articles and posts that I think address some important concepts–some that you probably know, but may not always think about extensively because they’re so familiar, and some that you may not have considered. Take a look:
1) Quit Trying to Sell Me Stuff! 10 Tips to Provide More Value
Pam Moore has a post about focusing on providing value. Right now I’m particularly interested in numbers 1-3, which I think can be summed up as “What have you done for me lately?” You can’t just ask your customers to buy from you. You might as well say, “Give me money.” As a customer, I’m going to want to know why. That means you have to know why, and to know why, you have to know me. And then you have to give me something that I want. Because if your product or service isn’t going to improve my situation, why would I give you money for it?
2) Stop being the “social media helpdesk” and cross-train your company to be social
Some organizations want everyone to be involved in social media. Some want no one to be involved. I think the real answer is in the middle: Employees who are interested in being part of your social media strategy should be involved (and that includes people who interact with the public, from sales to customer service and beyond). People who aren’t interested, shouldn’t. Encourage it, but don’t force it.
3) 5 Big Mistakes to Avoid in Your QR Code Marketing Campaign
I’ll bet a lot of people never even think about number 4.