Posts tagged Mashable

The Best Time to . . .

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Mashable has an article about the best times to post on Twitter and Facebook. The answer for Twitter: Monday between 1 and 3 p.m., east coast time. For Facebook: Any weekday between 1 and 4, but particularly on Wednesdays at 3.

Which is great, unless everyone does it at once. Then it’s pretty much the worst time, because you’ll just get lost in the noise. As Matt McGee points out, “there’s no magical time to publish.”

As he explains, you need to take a look at when your audience is online–what gets the greatest response? When did you post it, and when did people respond? Keep the quality of your content high, and be open to the unexpected. That makes a lot more sense than assuming that there’s one answer for everyone.

Besides, don’t those days and times sound like you’re James T. Kirk setting up a game of Fizbin?

Social Check-Up

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laptop and stethoscope

The Consumerist points out that 13 million people have left the default Facebook privacy settings in place. Don’t be one of them.

Karlyn Borysenko of HoneyB Social Media & Digital Communications writes about deciding if Pinterest is a good fit for your brand. She makes a point that I think a lot of people forget: it’s okay to try something and then stop if it doesn’t work. If your core audience isn’t on a particular channel, it’s okay to stop using it. But if they are, well, aren’t you glad you tried? Keep on keepin’ on.

Mashable reports that 49% of marketers have not made social media part of their larger strategies. Don’t be one of them, either.

Photo by jfcherry, via Flickr.

Facebook and Privacy: The Continuing Saga

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Facebook keeps making its social ads more social. Don’t want to be associated with that? Step through this Mashable slideshow for information about how to opt out of social ads on Facebook.

Looking for a new job? How would you react if your potential employer asked for your Facebook password? Right now that’s legal in all 50 states. How would you handle that request?

Zonealarm provides an infographic that sums up social media privacy habits, based on Pew research. Take a look–which parts reflect your practices?

Ask Better Questions to Accomplish Organizational Goals

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Tricks are easy. They’re also transient. Good work is hard, and requires serious thought and preparation to succeed. Take a look at these links to see some things you should be thinking about, and extrapolate.

Start of a Horse Race

Are you too focused on “likes”?
Social Business: Far Beyond The Like at Brass Tack Thinking.

Should you be on Pinterest? Well, what do you do?
The 10 Most-Followed Brands on Pinterest at Mashable.

Are you trying to sell when you should be listening?
Why Are Retailers Shutting Their Facebook Stores? at Mashable

So, what questions should you be asking? And are you asking them?

Photo by Rennett Stowe, via Flickr.

Get Pinned!

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Still interested in that Pinterest thing you’ve been hearing so much about? Here are some more places to find ideas about making it work for your brand.

“Pinterest Rivals Twitter in Referral Traffic”
If you’re wondering if there’s a point to all of this, check out Brian Solis’s post about Pinterest’s success in driving traffic and engagement.

“How Brands Can Get Involved on Pinterest”
Social Media Group has a few how-to tips that may come in handy, as well as methods worth exploring.

“Pinterest drives enormous blog and business success”
On {Grow}, Lauren Schaefer provides a case study of Pinterest success, including that careful balance of self-promotion, how-to, and outside ideas that fit the brand.

And a worthy repeat:
“Pinterest for Brands: 5 Hot Tips”
Mashable has some more suggestions: promote a lifestyle, use it like a focus group, crowdsource, run contests, and inspire your team. All of these have potential–but I’m repeating this one for #5, because all too often, that end of the equation is ignored.

Tips for Using QR Codes Effectively

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Everywhere you look, bar codes that bear an eerie resemblance to Space Invaders are appearing. “Quick Response” codes, known as QR codes, can be found on posters, magazine ads, ice cream containers, and beyond. So what are they good for, and how can you make the most of them? Mashable has a post with tips; here are my thoughts.

1) Start with “why?”. Know what you hope to accomplish by using a QR code. “All the cool kids are doing it” still isn’t a great reason. Are you driving people to a mobile site? Supporting a specific promotion or campaign? The answer to this question is important.

2) Know what you want your customers to do. You need them to want to scan the code. Think about your call to action, and why a customer would want to follow it.

3) Think about where you’re sending them. A QR code is a mobile tool. Don’t send them to a regular website–send them to a mobile-friendly page.

4) Know what you’re measuring. It’s great to know how many people scan the code. Beyond that, though, take a look at how much time they spend on your site after scanning that code. Engagement matters here. And how does it compare to other avenues? Are other approaches–Facebook, Twitter, etc.–providing greater contacts and engagement?

5) Be creative. I was at the Santa Barbara Zoo this summer, and they had what I thought was a terrific use for QR codes: providing current video of animals that are likely to be asleep, hidden, or sedentary at the time you walk by the enclosure. Toys R Us is including them in their “Great Big Toys R Us Book” this year, to provide more information about specific products–and even to show some of them in action.

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