I’m a fan of green cleaning products, so the other day this line by Eco-Me caught my eye. The packaging is simple, but it says a lot about how they see their audience:

  • Gender-neutral: there are male and female names for different products, and the silhouettes match
  • DIY: The labels show how the products would actually be used
  • Family-oriented: “Dave” is holding a small child
  • Individual: Each product has a person’s name attached (and “Jack” seems like a bit of a grandstander, doesn’t he?)

They literally show their audience on the label, so it’s easy for someone to say, “That’s for me.” (Or not, because no product is for everyone.)

How do you identify your audience? And how does your product reflect that?