Posts tagged irony

Actions Speak Louder Than Marketing Words

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Ventura County in California has some of the most productive farmland in the world. So a lot of people would say it’s ironic that they’ve paved over vast amounts of acreage to sell cars. And I get that. But what I really think is ironic is this:

Paving over vast acres of fertile land to build a Whole Foods, complete with above-ground parking.

My Favorite Super Bowl Commercial

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So what’s my favorite Super Bowl commercial? It didn’t air this year. And it isn’t Apple’s “1984” commercial, which has never really grabbed me (in spite of my long-standing appreciation for their products). No, it’s something that talked about solving a problem, and did it with the kind of dry humor I like. If you remove the irony, the message could speak to Gen Y today. But the irony is what makes the spot work. And that’s very Gen X, which was definitely the audience they were trying to reach:

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