In another life, I wrote an econ textbook. In my head, the working title was “Fun With Economics.” Ludicrous? Maybe, but it helped me focus on creating content that was as engaging as possible.

Sometimes it’s easier to have fun. Orange, a UK communications company (although with that name, I was expecting them to be based in the Netherlands) has found a way to play around with Twitter. The approach is goofy and just a little bit snarky, but not mean-spirited. It wouldn’t surprise me at all if this brought them more attention–and in a good way.

So are you going to give the #thissummer hashtag a try? Or have you got your own ideas for social media fun and games?