Tricks are easy. They’re also transient. Good work is hard, and requires serious thought and preparation to succeed. Take a look at these links to see some things you should be thinking about, and extrapolate.

Start of a Horse Race

Are you too focused on “likes”?
Social Business: Far Beyond The Like at Brass Tack Thinking.

Should you be on Pinterest? Well, what do you do?
The 10 Most-Followed Brands on Pinterest at Mashable.

Are you trying to sell when you should be listening?
Why Are Retailers Shutting Their Facebook Stores? at Mashable

So, what questions should you be asking? And are you asking them?

Photo by Rennett Stowe, via Flickr.