Conventional wisdom seems to suggest that social media is a responsibility for your communications team to tackle–but I’m still seeing organizations try to shoehorn it in with IT.

Beyond that, there’s the issue of centralization vs. distribution–should social media be handled by a single core group, or should people from all over the organization (and in the case of Zappos, pretty much everyone) play a role?

How does your organization answer these questions? Where does social media live?