Know Your Audience, Part 2


See? The city did know what they were doing when they put an outdoor gym in North Hollywood Park!

outdoor gym

For Your Consideration


Somehow, I don’t think that they chose either the image or the bus stop because they wanted to reach Emmy voters.

Project Runway poster

Infographic: Social Media and Higher Ed


Where does your college or university–the one you work at, or the one you went to–fit in?

Surviving the College Dining Hall
Via: Online Universities Blog

Is a Return to Your Roots Always a Good Idea?


Doritos brings you a blast from the past:

“Taco flavor” was their first offering, in 1968. And while they brought it back for a limited run earlier this year, it’s apparently now a permanent offering.

While we’re talking about Doritos–I know, I know, we’re not even in the neighborhood of authenticity–I can’t help but wonder: Really?

“Taco flavor” was something exotic and new in 1968. Trust me, you couldn’t even find tortillas in supermarkets once you left the southwest–and I’m talking about the early 1980s, which already were a world of cultural awareness away from the late 1960s.

Now it’s 2012. And I can’t help but wonder: What does “taco flavor” mean? Asada? Carnitas? Lengua? Bean and cheese? Some random assortment of spices? What on earth should I be expecting to taste if I buy this package of Doritos?

And do we really want to take our food cues from 1968?

Glidden and Market Segmentation


Now this is identifying and targeting an audience. My question: “Empty Nest” is common parlance–but does the term attract customers?

Market Segmentation

Market Segmentation

What Happens When You Get Hit by a Bus?


At my first job, I developed what I call my Hit By a Bus theory of vacation. I asked myself, what would happen if I got hit by a bus? The answer was pretty clear:

  • My project would get completed.
  • The company would stay in business.
  • The world would keep turning.

And I’ll come back from vacation.

Bob Prol has a post on this topic, reminding readers that vacation time is not a gift. It’s part of how your employer pays you. If you don’t take your vacation time, you’re actually getting paid less per year. Don’t get paid less, particularly when you do it to yourself.

Today marks the one-year anniversary of this blog. Let’s celebrate by making sure we all have vacation plans.

And don’t get hit by a bus. No one wins that one. Not even the bus.

The Best Time to . . .


Mashable has an article about the best times to post on Twitter and Facebook. The answer for Twitter: Monday between 1 and 3 p.m., east coast time. For Facebook: Any weekday between 1 and 4, but particularly on Wednesdays at 3.

Which is great, unless everyone does it at once. Then it’s pretty much the worst time, because you’ll just get lost in the noise. As Matt McGee points out, “there’s no magical time to publish.”

As he explains, you need to take a look at when your audience is online–what gets the greatest response? When did you post it, and when did people respond? Keep the quality of your content high, and be open to the unexpected. That makes a lot more sense than assuming that there’s one answer for everyone.

Besides, don’t those days and times sound like you’re James T. Kirk setting up a game of Fizbin?

Make the Most of Pinterest


This infographic from Edelman Digital really sums things up nicely. Take a look–is there more you can do to increase your effectiveness?

Social Check-Up


laptop and stethoscope

The Consumerist points out that 13 million people have left the default Facebook privacy settings in place. Don’t be one of them.

Karlyn Borysenko of HoneyB Social Media & Digital Communications writes about deciding if Pinterest is a good fit for your brand. She makes a point that I think a lot of people forget: it’s okay to try something and then stop if it doesn’t work. If your core audience isn’t on a particular channel, it’s okay to stop using it. But if they are, well, aren’t you glad you tried? Keep on keepin’ on.

Mashable reports that 49% of marketers have not made social media part of their larger strategies. Don’t be one of them, either.

Photo by jfcherry, via Flickr.

Advertising and Emotion


Ads are often accused of being manipulative–and they can be. But sometimes their use of emotion is appropriate and effective. Remember when this aired?

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