When do we assign gender to products unnecessarily?
One example: this shirt.
It’s apparently a boy’s shirt.
Why? Because it’s dark blue? Because it says “Star Trek”?
If you think women haven’t always been essential to Star Trek, then I refer you to D.C. Fontana, Bjo Trimble, Majel Barrett, and Nichelle Nichols.
This is a child’s shirt. There is nothing keeping the seller from having a category called “unisex.” This shirt would fit right in.
This entry was posted by kathylisiewicz on November 29, 2012 at 8:07 pm, and is filed under Marketing. Follow any responses to this post through RSS 2.0.
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