I’m a fan of green cleaning products, so the other day this line by Eco-Me caught my eye. The packaging is simple, but it says a lot about how they see their audience:
They literally show their audience on the label, so it’s easy for someone to say, “That’s for me.” (Or not, because no product is for everyone.)
How do you identify your audience? And how does your product reflect that?
This entry was posted by kathylisiewicz on October 8, 2012 at 6:22 pm, and is filed under Marketing. Follow any responses to this post through RSS 2.0.
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