QR Codes: Location, Location, Location
I’ve written about how to use QR codes. I think it’s also important to think about where you’re using them. You want them to be easy to find and identify. What do you think about these approaches?
Simon & Schuster is starting to put QR codes on dustjackets; they’re hoping to drive subscriptions to their newsletters. Thought: If you read print books, are you going to appreciate this? If you read digital books, are you going to see it?
The Metro newspaper chain in Canada is using QR codes to promote their mobile edition. Thought: The micro-newspaper box–or is it nano?–is either adorable or invisible, depending on whether you look there.
Mine Bats puts a QR code on one of the rear doors of their distributors’ vans. Thought: Friends don’t let friends drive while scanning QR codes–but too many of us are already ignoring hands-free legislation, so this is probably smart.
And if you’re looking for some flat-out FAIL when it comes to QR code placement, you may enjoy WTF QR Codes. Don’t try those at home.
Photo by John Lisiewicz