Archive for May, 2012

Glidden and Market Segmentation


Now this is identifying and targeting an audience. My question: “Empty Nest” is common parlance–but does the term attract customers?

Market Segmentation

Market Segmentation

What Happens When You Get Hit by a Bus?


At my first job, I developed what I call my Hit By a Bus theory of vacation. I asked myself, what would happen if I got hit by a bus? The answer was pretty clear:

  • My project would get completed.
  • The company would stay in business.
  • The world would keep turning.

And I’ll come back from vacation.

Bob Prol has a post on this topic, reminding readers that vacation time is not a gift. It’s part of how your employer pays you. If you don’t take your vacation time, you’re actually getting paid less per year. Don’t get paid less, particularly when you do it to yourself.

Today marks the one-year anniversary of this blog. Let’s celebrate by making sure we all have vacation plans.

And don’t get hit by a bus. No one wins that one. Not even the bus.

The Best Time to . . .


Mashable has an article about the best times to post on Twitter and Facebook. The answer for Twitter: Monday between 1 and 3 p.m., east coast time. For Facebook: Any weekday between 1 and 4, but particularly on Wednesdays at 3.

Which is great, unless everyone does it at once. Then it’s pretty much the worst time, because you’ll just get lost in the noise. As Matt McGee points out, “there’s no magical time to publish.”

As he explains, you need to take a look at when your audience is online–what gets the greatest response? When did you post it, and when did people respond? Keep the quality of your content high, and be open to the unexpected. That makes a lot more sense than assuming that there’s one answer for everyone.

Besides, don’t those days and times sound like you’re James T. Kirk setting up a game of Fizbin?

Make the Most of Pinterest


This infographic from Edelman Digital really sums things up nicely. Take a look–is there more you can do to increase your effectiveness?

Social Check-Up


laptop and stethoscope

The Consumerist points out that 13 million people have left the default Facebook privacy settings in place. Don’t be one of them.

Karlyn Borysenko of HoneyB Social Media & Digital Communications writes about deciding if Pinterest is a good fit for your brand. She makes a point that I think a lot of people forget: it’s okay to try something and then stop if it doesn’t work. If your core audience isn’t on a particular channel, it’s okay to stop using it. But if they are, well, aren’t you glad you tried? Keep on keepin’ on.

Mashable reports that 49% of marketers have not made social media part of their larger strategies. Don’t be one of them, either.

Photo by jfcherry, via Flickr.

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