Money - Savings

. . . does it matter how many X chromosomes you have?

Pinterest is a hot topic, and one of the most newsworthy points is that 97 percent of Pinterest’s Facebook fans are women. So it’s easy for some people to dismiss it.

But Pinterest drives huge amounts of traffic to other sites, and that ultimately means sales. Who buys things? Women. In fact, girltalk points out that women make or influence 85 percent of all purchasing decisions, including over 50 percent of cars, home improvement items, electronics, and other “guy” products.

At the same time, girltalk reports, “91% of women say that advertisers don’t understand them.”

So if women make up just over half the population, and the majority of purchases, what does that say about how good a job advertisers are doing at reaching them?

My advice: Get to know us. Look at who women are, and what they want, and what they do. And don’t dismiss those things because “they’re women.” If you want money, you’re going to have to ask us. Nicely. Because we’re the ones who decide how it gets spent. And as Michael Brito points out, we know how to share information. Make sure we have good information to share about you.

Photo by 401k, via Flickr.