Visual Brand Identity
What’s the point in having a brand if you’re just going to cover it up with someone else’s?
What’s the point in having a brand if you’re just going to cover it up with someone else’s?
Good call!
I think it is a reflection of the desperation that some transit agencies feel in augmenting operating budgets.
Oh, I get that–but there has to be a way to make room for co-branding without obliterating your own. Bus ads aren’t at all new!