What’s the point in having a brand if you’re just going to cover it up with someone else’s?
This entry was posted by kathylisiewicz on January 17, 2012 at 9:16 pm, and is filed under Marketing. Follow any responses to this post through RSS 2.0.
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I think it is a reflection of the desperation that some transit agencies feel in augmenting operating budgets.
Oh, I get that–but there has to be a way to make room for co-branding without obliterating your own. Bus ads aren't at all new!
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