Archive for January, 2012
Looking for an interesting social media experiment? Check out Curators of Sweden. Each week, a new citizen of Sweden takes over the Twitter account for the tourism group Visit Sweden. The campaign was created by Stockholm agency Volontaire, with the approval of the government.
So what can you expect to find? So far, according to the ever-changing Twitter bio, curators of Sweden have included a Bosnian immigrant, a sheep-herder, and a journalist. Each curator talks about the country, his or her daily life, and anything else that might interest people who want to know more about Sweden.
Sure, there are risks. Someone could make off with the password and run amok with the account. But what’s actually happening is the essence of social–real people talking about what it’s like to live and work in their country.
So, how could this work for your brand? And are you even willing to try?
Photo by hellojenuine. via Flickr.
There’s been a lot of talk about Pinterest lately. The online, social equivalent of a corkboard, it’s a way to share images that fascinate, intrigue, or just plain appeal to you. While Pinterest asks that you not just upload and pin a ton of your own stuff, it does seem to me that artists and designers could use it as a source of inspiration.
You “pin” things onto “boards” with topics or themes of your choosing. I’m still building mine, but on a personal level, it’s a fun way to collect and share things with friends (and strangers, depending on your privacy settings).
So how can brands, companies, and organizations use Pinterest?
Some uses seem fairly self-evident; Real Simple uses Pinterest to share ideas from their magazine, as well as from other sources around the web. The look matches their style, particularly since they’ve been in the business of thematic content curation for quite some time, both online and in print.
Travel Channel uses Pinterest to share images from around the world, be they pristine beaches, international street food, or behind-the-scenes shots from some of their programs.
Bergdorf Goodman’s boards focus on seasonal trends, beauty products, and gift ideas, as well as shoes–some of which I find kind of scary, but definitely creative.
The secret seems to be in correctly identifying your philosophy. Pinterest may not be where you share your own content, but it can help you demonstrate where your brand fits in the larger world. Oberlin College’s Ma’ayan Plaut has a great post on the CASE blog that looks at how this can work for colleges and universities–but her thoughts are hardly limited to that sector. (Michael Fienen at DotEdGuru says to hold off, but really he seems to be saying, “Think about how to make it work, first,” which is certainly good advice regardless of tactic.)
So, what do you think–is there room for Pinterest in your strategy?
What’s the point in having a brand if you’re just going to cover it up with someone else’s?
I don’t even know where to start.
I guess it’s the logical extension of a onesie that says “Diva.” I knew I hated those onesies for a reason.
Is it possible this isn’t real? That it doesn’t even exist, aside from the web? That would be marginally better. Marginally.