An Austria-based airline recently forced its passengers to pool funds to pay for $31,500 worth of fuel during a trip.

And in another instance, passengers refused to deplane from a Hong Kong carrier until they received what they felt was appropriate compensation for a 9-hour delay.

In the era of social media, these instances will not go unnoticed. They may not make endless headlines like, say, a quickie celebrity divorce–but people will talk about them, to a global audience.

So if you’re a business, how do you handle this? What do you do to keep this from happening at your company? And here’s a tip: it’s better to keep the incident from happening in the first place than to make up for it later.

Don’t strongarm your customers. It’s a really bad business practice.