World Leaders and Social Media
Recently, Brian Solis wrote an interesting post about world leaders and social media. A couple of thoughts:
I agree that there’s a need for both a personal account and an institutional account. This is true for much more than politics–we’ve seen it play out in the business world, but higher ed could learn from it as well.
It’s a good idea to have fun with it. Not everything has to be A Serious Big Deal.
But one thing I do question, and that’s Solis’s discussion of “Twitter Diplomacy.” I get the idea, but I also see how it is a really tricky subject. Do you unfollow a leader or office when international relations change? What are the geopolitical ramifications of unfriending a fellow head of state? There’s opportunity here, but there’s also room for tremendous hazard.